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Digital Marketing Training in Bangalore

Home/Digital Marketing Training in Bangalore
Digital Marketing Training in Bangalore 2018-02-02T16:54:34+00:00

Introduction

  • WHAT IS SEARCH ENGINE OPTIMIZATION?
  •  HOW MAJOR SEARCH ENGINES RANK WEBSITES
  •  THE TOP SEARCH ENGINE RANKING FACTORS
  •  HOW TO INTERPRET THE SEARCH ENGINE RESULTS
  • OVERVIEW OF THE PROCESSES AND CONCEPTS BEHIND SEARCH ENGINE OPTIMISATION
  • WHAT TO EXPECT FROM AN SEO CAMPAIGN
  • PRINCIPLES AND IMPORTANCE OF THE GOOGLE PAGE RANK SYSTEM
  •   IMPORTANT DEVELOPMENTS IN MAJOR SEARCH ENGINES
  • TOP SEO MYTHS REVEALED
  • COMMON SEO MISTAKES
  • WHAT IS WHITE HAT &BLACK HAT SEO?

Web Design for On-Page SEO

  •   CREATING A SEARCH ENGINE FRIENDLY WEBSITE
  •   UNDERSTANDING WEBSITE USABILITY AND ACCESSIBILITY
  • IDENTIFYING AREAS FOR IMPROVEMENT (INCLUDES SEO REVIEW OF EXISTING SITE/S)
  • IMPROVING CONTENT QUALITY
  • IMPROVING CONVERSION WITH GOOD PAGE LAYOUT
  • HOW TO EMPHASISE YOUR UNIQUE SELLING POINTS
  • WEBSITE CODE STANDARDS COMPLIANCE
  • THE IMPORTANCE OF WEBSITE LOAD TIMES TO SEARCH ENGINE RANKING (NEW)
  • FINDING BROKEN LINKS
  • AVOIDING DOMAIN CANONICALISATION AND DUPLICATE DOMAINS

What is On-Page Optimization

  • KEYWORD RESEARCH WITH GOOGLE KEYWORD PLANNER
  • HOW TO SELECT A DOMAIN NAME?
  • PAGE NAMING {URL STRUCTURING}
  • FOLDER NAMING IMAGE NAMING
  • IMAGE TITLE AND ALT TAGS CREATION
  • WHAT ARE META TAGS
  • WHAT IS CONTENT WRITING?
  • SEO FRIENDLY CONTENT WRITING {INSERTING KEYWORDS IN CONTENT} ANCHOR TEXT, LINK TITLE
  • CREATION HTML SITEMAP CREATION XML SITE MAP
  • SITE TRACKING TOOLS (GOOGLE WEBMASTER TOOL, GOOGLE ANALYTICS TOOL)
  • WHAT IS ALEXA?

Content SEO Techniques

  • BEST KEYWORD RESEARCH AND SELECTION TOOLS
  • COMPETITOR KEYWORD RESEARCH TACTICS
  • ADDING NICHE INDUSTRY TERMS INTO YOUR SEARCH ENGINE OPTIMISATION STRATEGY
  • UNDERSTANDING SEARCH VOLUMES (‘BROAD’ VERSUS ‘EXACT’ KEYWORD MATCH)
  • CHECKING KEYWORD COMPETITION
  • LONG TAIL KEYWORDS – WHAT THEY ARE AND HOW TO SELECT AND USE THEM
  • THE RELATIVE IMPORTANCE OF META TAGS, TITLES, HEADINGS (H1 – H6 TAGS) AND BODY TEXT
  • IMPROVING SEO BY USING BACKGROUND IMAGES WITH TEXT OVERLAY
  • CORRECT USE OF IMAGE ALT TAGS
  • SEO COPYWRITING TECHNIQUES
  • EFFECTIVE USE OF INTERNAL TEXT LINKS
  • HOW TO MANAGE PAGE REDIRECTS AND AVOID 404 ERRORS
  • DUPLICATE CONTENT, THE PROBLEMS IT CAUSES AND HOW TO SPOT IT

Google Webmaster Tools &Web Analytics

  • UNDERSTANDING GOOGLE WEBMASTER GUIDELINES
  • OVERVIEW OF GOOGLE WEBMASTER TOOLS AND FUNCTIONALITY
  • GOOGLE SITEMAPS, HOW TO CREATE AND SUBMIT AN XML SITEMAP
  •  WEBSITE GEOGRAPHIC TARGETING
  • CARRYING OUT A SIMPLE WEBSITE ‘HEALTH CHECK’ USING GOOGLE ANALYTICS
  •  HOW GOOGLE ANALYTICS CAN FINE TUNE YOUR SEO AND PPC CAMPAIGNS
  • UNDERSTANDING YOUR WEBSITE TRAFFIC SOURCES
  •  UTILISING THE GOOGLE TOOLBAR

Google SEO Tips

  • OVERCOMING GOOGLE INDEXING PROBLEMS
  • HOW TO UTILISE GOOGLE PLACES AND LOCAL SEARCH
  • HOW ONLINE CITATIONS BENEFIT GOOGLE LOCAL LISTINGS
  •  UTILISING GOOGLE ADVANCED SEARCH OPERATORS TO FIND POTENTIAL LINK PARTNERS
  • REMOVING UNWANTED CONTENT FROM THE GOOGLE INDEX

Off-Page Optimisation Techniques

  • WHAT ARE BACKLINKS?
  • WHY BACKLINKS ARE IMPORTANT?
  • HOW TO GET BACKLINKS?
  • DIFFERENCE BETWEEN DO-FOLLOW AND NO-FOLLOW BACKLINKS
  • WHAT IS GOOGLE PAGE RANK?
  • HOW TO INCREASE PAGE RANK?
  •   SEARCH ENGINE SUBMISSIONS
  •   DIRECTORY SUBMISSIONS
  • ARTICLE WRITING AND SUBMISSIONS
  • PRESS RELEASE WRITING AND SUBMISSIONS
  • BLOG POSTING AND COMMENT WRITING
  • CLASSIFIEDS POSTING
  •  FORUM POSTING
  • BUSINESS LISTING
  • SOCIAL BOOKMARKING
  • SOCIAL NETWORKING
  • RSS FEEDS

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